Media Release – Tim Hortons week-long Smile Cookie campaign returns on April 29

April 18, 2024

100% of proceeds from all Smile cookies sold in Barrie and Stoud will benefit Hospice Simcoe and RVH

  • From April 29 to May 5, 100% of the proceeds from Smile Cookie sales will be donated to charities selected by local Tim Hortons restaurant owners.
  • Hospice Simcoe and RVH have been selected as joint beneficiaries of Smile Cookie proceeds from Tim Hortons restaurants in Barrie and Stroud.
  • Last year, Tim Hortons guests helped raise a record-breaking $19.7 million through the annual Smile Cookie campaign!
  • Locally in Barrie and Stroud, Tim Hortons restaurants and guests helped raise $226,892 which was split between Hospice Simcoe and RVH.
  • Guests can support Hospice Simcoe and RVH by purchasing Smile Cookies or one of four adorable Smile Cookie personality pins: the Loopy, Bugsy, Starry and Squirmy Smile Cookie pins.
PHOTO CUTLINE: Local Tim Hortons restaurant owners and staff are pictured alongside representatives from RVH and Hospice Simcoe who are joint beneficiaries of proceeds from all Smile Cookie sales at Barrie and Stroud locations, April 29 to May 5, 2024.

Barrie, April 24, 2024 – Tim Hortons annual Smile Cookie campaign is back from April 29 through May 5 with 100 per cent of proceeds supporting Hospice Simcoe and Royal Victoria Regional Health Centre (RVH). Both charities were selected by local Tim Hortons restaurant franchise owners in Barrie and Stroud.

”Our annual Smile Cookie campaign is a beloved and cherished tradition for Tim Hortons restaurant owners, team members and guests because of the amazing impact we can make together – while enjoying some delicious cookies,“ says Axel Schwan, President of Tim Hortons.

“Last year’s Smile Cookie campaign raised a record-breaking $19.7 million across Canada and I know our guests will be rallying with us again this year to support over 600 charities and community groups and the amazing work they do.”

Guests can support Hospice Simcoe and RVH by purchasing Smile Cookies or one of four adorable Smile Cookie personality pins: the Loopy, Bugsy, Starry and Squirmy Smile Cookie pins.

“Each year, we look forward to Smile Cookie Week. These treats bring a smile to so many faces, not only because they‘re a fun pick-me-up, but also because they benefit our littlest patients,” says Pamela Ross, CEO, RVH Foundation. “RVH welcomes more than 2,000 babies each year and that number continues to grow as our community grows. The Smile Cookie Campaign will help us build a state-of-the-art Birthing Unit where families have the space and care they need to get off to the best start.”

“We are so thankful to the Barrie and Stroud Tim Hortons for the incredible support we receive through the Smile Cookie Campaign. The need for end-of-life care and grief support programs grows constantly,” says Kelly Hubbard, Executive Director, Hospice Simcoe. “Proceeds from this wonderful initiative allow us to continue to provide those programs and services to hundreds of people in our community every year, and we are very grateful.”

To participate in this year’s Smile Cookie campaign, guests can visit their local Tim Hortons or place an order through the Tim Hortons mobile app for delivery. Guests can also ask for a bulk order form at their local Tim Hortons restaurant for larger pre-orders.

For a full list of local charities and community groups benefiting from Tim Hortons annual Smile Cookie campaign, visit


RVH is the heart of healthcare in Simcoe Muskoka. As the region grows and ages, the strain on this vital resource is significant. In 2022, RVH Foundation launched the Keep Life Wild Campaign to rally the community to protect the unique way of life that comes with living here. Our goal is to raise $100 million to expand the current health centre site in Barrie and build a new hospital in Innisfil. Donor support will make it possible to reduce wait times, end hallway medicine, and bring more world-class, specialized care close to home so that everyone in this region can stay healthy and stay wild. For more information, visit


For the dying and bereaved, Hospice Simcoe provides compassionate, expert care and services to ease the pain—before, during, and after their journey. We provide Home Visiting, Residential Care and Bereavement Support, and there is no cost for any of our services. Hospice Simcoe is a registered charity that relies on donations from the community for approximately 50 per cent of our operating costs. For more information, visit

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    Hospice Simcoe Media Contact:
    Marilyn Guest
    705-722-5995 ext. 245
    [email protected] 
    RVH Media Contact:
    Donna Danyluk
    705-728-9090 ext. 41610
    [email protected] 


    In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. Over nearly 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada’s favourite coffee. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 5,700 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit

    Tim Hortons Media inquiries
    [email protected] 

    Join the Smile Cookie Conversation:

    Use the hashtag #SmileCookie
    Tag or follow on Instagram @TimHortons & @hospicesimcoe & @rvh_foundation
    Tag or follow on Twitter @TimHortons & @hospicesimcoe & @RVHFoundation
    Like on Facebook @Tim Hortons & @HospiceSimcoe & RVHFoundation
    Subscribe on YouTube @TimHortons  

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