Media Release – Tim Hortons® Smile Cookie Campaign is Back!

September 4, 2020

Barrie, September 4, 2019 – What’s better than a cookie that tastes good? A cookie that does good! Tim Hortons Smile Cookie Campaign is back supporting charities in communities across the country, including Royal Victoria Regional Health Centre (RVH) and Hospice Simcoe – two of 550 Canadian charities, hospitals and community programs supported through the annual campaign.  This year, Tim Hortons restaurants in Barrie and Stroud are supporting RVH and Hospice Simcoe.

For one week, from September 14 – 20, restaurant owners donate the full $1 from every freshly baked chocolate chunk Smile Cookie purchased to support charities in their community. Guests can complete a form to place pre-orders for Smile Cookies through their restaurants in Barrie or Stroud, or download a preorder form at


“Every year more than 2,000 babies are born at RVH and we are committed to giving them the healthiest start possible. Tim Hortons Smile Cookie Campaign will support the future renovations and expansion of our Birthing Unit because moms and babies need sufficient space to recover and thrive, surrounded by their loved ones. This generous campaign will put a smile on many faces and help us continue to provide exceptional patient care to our tiniest patients and their mothers today and in the future.”

Charmaine Smith, Manager, Birthing Unit and Obstetrics, RVH

“We are very excited to be participating in the Smile Cookie Campaign this year! All proceeds will go directly to programs and services that support people who are dying or bereaved in our community. Now, more than ever, our services of providing high quality care and support are needed. We thank the Barrie and Stroud Tim Hortons for their ongoing incredible support!”“

Kelly Hubbard, Executive Director, Hospice Simcoe

“We’re excited to participate in the Smile Cookie Campaign again this year. It’s such a pleasure to partner with RVH and Hospice Simcoe as they do such impactful work in this region. Our team members craft each Smile Cookie with care and are proud to serve them to guests who come in throughout the week to support such a great cause.”

Johnny Mizzoni, Tim Hortons Restaurant Owner, Barrie

“The real magic behind the Smile Cookie Campaign is the local impact and we’re excited to be able to support local charities, hospitals and community programs again this year. Our guests, restaurant owners and their team members can feel incredibly proud knowing that the money raised during the campaign directly supports local Tim Hortons communities.”

  • Mike Hancock, Chief Operating Officer, Tim Hortons

Smile Cookie Campaign Facts

  • In 2019, the Smile Cookie campaign raised a record $9.8 million across Canada
  • For over 24 years, we’ve been spreading smiles – the Smile Cookie Campaign began in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario
  • The Smile Cookie Campaign and has grown to become a major fundraising event at Tim Hortons Restaurants
  • Nationally, Tim Hortons Restaurant owners support 550 local charities, hospitals and community programs through the Smile Cookie Campaign

Join the Smile Cookie Conversation

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Tim Hortons is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at

About Royal Victoria Regional Health Centre (RVH):

RVH is a regional health centre in Barrie, Ontario, located 80 kilometres north of Toronto. As the largest hospital in the region of Simcoe Muskoka, RVH’s team of over 430 physicians, 2,500 employees and 750 volunteers provides exceptional care and specialty services to almost half a million residents, including regional services such as: advanced cardiac, cancer, child & youth mental health, renal, stroke, orthopaedics, intensive care and interventional radiology. RVH is focused on delivering high-quality, safe care that puts patients and their families first. For more information visit                                                     

About Hospice Simcoe:

For the dying and the bereaved, Hospice Simcoe provides compassionate, expert care and services to ease the pain – before during and after their journey. We provide Home Visiting, Residential Care and Bereavement Support. There is no cost for any of our services, Our 10 private bedroom residence is located in Barrie.  Hospice Simcoe is a registered charity that relies on donations from the community for 60 per cent of our operating costs.

For more information or interview requests, please contact:

Donna Danyluk

Corporate Communications

Royal Victoria Regional Health Centre (RVH)

705-728-9090 ext. 41610

Mobile: 705-734-8864         

Lynda Murtha

Manager, Fund Development

Hospice Simcoe

705 722-5995 ext 245 Mobile:  705 220-9303

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