Media Release – Tim Hortons® Smile Cookie Campaign Announcement!

October 2, 2020

Tim Hortons® raises a record $10.56 million throughout national Smile Cookie Campaign, with $156,422 to be donated to Hospice Simcoe and Royal Victoria Regional Health Centre’s Birthing Unit

Restaurant owners from Barrie and Stroud are donating 100 per cent of proceeds from sales of Smile Cookies to Hospice Simcoe and RVH this fall!

Barrie, October 2, 2020 – Tim Hortons restaurant owners and millions of generous Canadians across the country broke a new Smile Cookie record by raising $10.56 million for local charities across the country.

This year, in Barrie and Stroud, local Tim Hortons restaurant owners and guests helped raise $156,422 to support Hospice Simcoe and Royal Victoria Regional Health Centre’s (RVH’s) Birthing Unit. The amount will be shared equally between the two.

Every year for the past several years a new record has been set for the total number of cookies sold in this community. The total grew by 5,400 over last year.  All thanks to a generous community and the hard working team at each of the restaurants.

“We are thrilled and amazed that we exceeded last year’s total.  We are so grateful for the support of our community and the Tim Hortons owners and staff.  All of the proceeds will go directly to programs and services at Hospice Simcoe.” – Kelly Hubbard, Executive Director Hospice Simcoe

“RVH is so grateful to the team at Tim Hortons, and all those who purchased a Smile Cookie. We’re fortunate to live in a generous community whose members recognize the need to support vital patient care and fund equipment and expansion plans required in RVH’s Birthing Unit, where 2,000 babies are born each year,” – Rebbeca Truax, Interim CEO, RVH Foundation

“We were absolutely blown away by the generosity of Canadians for our annual Smile Cookie campaign,” says Tim Hortons Chief Marketing Officer Hope Bagozzi.

Tim Hortons restaurant owners across Canada will be presenting their local charity partners with Smile Cookie cheques throughout the next month.

Smile Cookie Campaign Facts

  • In 2019, the Smile Cookie campaign raised a record $9.8 million across Canada
  • For over 24 years, Tim Hortons restaurant owners and guests have been spreading smiles. The Smile Cookie campaign began in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario
  • Nationally, Tim Hortons restaurant owners support over 550 local charities, hospitals and community programs through the Smile Cookie campaign

Join the Smile Cookie Conversation

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Tim Hortons is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at

About Royal Victoria Regional Health Centre (RVH):

RVH is a regional health centre in Barrie, Ontario, located 80 kilometres north of Toronto. As the largest hospital in the region of Simcoe Muskoka, RVH’s team of over 430 physicians, 2,500 employees and 750 volunteers provides exceptional care and specialty services to almost half a million residents, including regional services such as: advanced cardiac, cancer, child & youth mental health, renal, stroke, orthopaedics, intensive care and interventional radiology. RVH is focused on delivering high-quality, safe care that puts patients and their families first. For more information visit                                                     

About Hospice Simcoe:

For the dying and the bereaved, Hospice Simcoe provides compassionate, expert care and services to ease the pain – before during and after their journey. We provide Home Visiting, Residential Care and Bereavement Support. There is no cost for any of our services, Our 10 private bedroom residence is located in Barrie.  Hospice Simcoe is a registered charity that relies on donations from the community for 60 per cent of our operating costs.

For more information or interview requests, please contact:

Donna Danyluk

Corporate Communications

Royal Victoria Regional Health Centre (RVH)

705-728-9090 ext. 41610

Mobile: 705-734-8864         

Lynda Murtha

Manager, Fund Development

Hospice Simcoe

705 722-5995 ext 245 Mobile:  705 220-9303

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