Media Release – RVH and Hospice Simcoe benefit from the deliciously successful Tim Hortons Smile Cookie campaign

May 29, 2023

Barrie, May 29, 2023 – A record-breaking $19.7 million has been raised for more than 600 local charities and community groups through the sales of Smile Cookies at Tim Hortons restaurants across Canada. In Barrie and Stroud, local Tim Hortons restaurants and guests together raised over $226,892.00 to be split by two charities – Royal Victoria Regional Health Centre’s Birthing Unit, and Hospice Simcoe.

Cutline/Photo Attached:
Pictured here are Gail Hunt (front centre left), RVH President and CEO, Mary- Anne Frith (second front centre left), RVH Foundation Campaign Co-chair, along with Kelly Hubbard (front centre right), Executive Director, Hospice Simcoe, along with local Tim Hortons restaurant owners.
Front Row (Left to Right): Tammy Jacklin, Lauren Melling (second from right) Mark Hinton (far right). Middle Row (Left to Right): Johnny Mizzoni, Melissa Duff, Sarah Hinton, Paul Stevenson, and Brandon Newlove. Back Row (Left to Right): Geoff House, Alex Papageorge, and Liam Morton


“We’re so proud and humbled that Tims guests have once again shown incredible support for our Smile Cookie campaign and important charities and community groups where they live, by helping us raise a record-breaking $19.7 million,” says Axel Schwan, President of Tim Hortons. “To achieve such an amazing result means baking and hand-decorating millions upon millions of Smile Cookies over the course of just a week. My heartfelt thanks goes out to everyone who made this happen, including all of our passionate restaurant owners, team members and volunteers who helped us dot eyes and create smiles.”
Axel Schwan, President of Tim Hortons

“We are profoundly grateful to Barrie and Stroud Tim Hortons restaurant owners and their teams for once again naming RVH as a charity of choice in the Tim Hortons Smile Cookie campaign,” says Pamela Ross, CEO, RVH Foundation. “The support of these local owners—and the generosity of our community—is a testament to a collective commitment to ensuring world-class healthcare is available right here at home. Funds raised through Smile Cookie specifically are helping to fund a state-of-the-art expansion of our Birthing Unit. This means the babies born at RVH every year, and their families, will have more space to receive the best possible care they need in the first few days of baby’s life.”

Pamela Ross, CEO, RVH Foundation 

“We are very grateful to Tim Hortons and our community of Tim Hortons owners and staff. The funds raised in the Smile Cookie Campaign play a critical role in allowing us to provide programs and services to those who are living with a life limiting illness and or grieving the loss of a loved one.”
Kelly Hubbard, Executive Director, Hospice Simcoe

In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada’s favourite coffee. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas, and our famous Iced Capp® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 5,100 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit:

About RVH Foundation
RVH is the heart of healthcare in Simcoe Muskoka. As the region grows and ages, the strain on this vital resource is significant. In 2022, RVH Foundation launched the Keep Life Wild campaign to rally the community to protect the unique way of life that comes with living here. Our goal is to raise $100 million to expand RVH, doubling the size of the current site in Barrie and building a new healthcare facility in Innisfil. Donor support will make it possible to reduce wait times, end hallway medicine and bring more world-class, specialized care close to home so that everyone in this region can stay healthy and stay wild. For more information visit

About Royal Victoria Regional Health Centre (RVH)
RVH is a regional health centre in Barrie, Ontario, located 80 kilometres north of Toronto. As the largest hospital in the region of Simcoe Muskoka, RVH’s team of over 450 physicians, 3,300 employees and 615 volunteers provide exceptional care and specialty services to almost half a million residents, including regional services such as: advanced cardiac, cancer, child & youth mental health, renal, stroke, orthopaedics, intensive care, and interventional radiology. RVH is focused on delivering high-quality, safe care that puts patients and their families first. For more information visit\

About Hospice Simcoe
For the dying and the bereaved, Hospice Simcoe provides compassionate, expert care and services to ease the pain – before during and after their journey. We provide Home Visiting, Residential Care and Bereavement Support. Our 10 private bedroom residence is located in Barrie and there is no cost for any of our services.  Hospice Simcoe is a registered charity that relies on donations from the community for more than 50 per cent of our operating costs. For more information visit

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Hospice Simcoe
Media Contact: Marilyn Guest
(705) 722-5995 ext. 245
[email protected]
Media Contact:
Donna Danyluk
(705) 728-9090 ext. 41610 [email protected]  
Tim Hortons
Media inquiries:
[email protected]

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