Media Release – A record-breaking number of Smiles thanks to the Tim Hortons® Smile Cookie Campaign

November 1, 2021

A record-breaking number of Smiles: Tim Hortons® raises more than $12 million throughout national Smile Cookie Campaign, a new record, more than $170,000 to be donated between Royal Victoria Regional Health Centre and Hospice Simcoe.

Restaurant owners from Barrie and Stroud are donating 100% of proceeds from sales of Smile Cookies to Royal Victoria Regional Health Centre and Hospice Simcoe this fall.

TORONTO, NOVEMBER 1, 2021 – Tim Hortons restaurant owners, and millions of generous Canadians across the country, combined broke a new Smile Cookie record by raising more than $12 million for local charities across the country.

This year in Barrie and Stroud local Tim Hortons restaurant owners and guests helped raise more than $170,000 to support Royal Victoria Regional Health Centre and Hospice Simcoe. The funds raised will be used to support future renovations and expansion of RVH’s Birthing Unit, to increase its capacity and upgrade the current space. Hospice Simcoe will use funds raised to renovate the family kitchen in its 10-bed end-of-life care home.

“We are so grateful to our local Tim Hortons restaurant owners as well as our community, for supporting patient care at RVH through the Tim Hortons Smile Cookie Campaign. These funds will play a vital role in RVH’s ability to continue giving its tiniest patients the best possible start, and to continue meeting the growing healthcare needs of our region.”

Janice Skot, RVH President & CEO

“We are very grateful to be part of such an incredible Tim Hortons community and the Tim Hortons Smile Cookie Campaign. These funds will play an important role in allowing us to continue to provide 24/7 care for the dying at Hospice, and bereavement support through our community programs.”

Kelly Hubbard, Executive Director, Hospice Simcoe

“Each and every year, Tim Hortons restaurant owners continue to go above and beyond to help raise funds for our annual Smile Cookie campaign and it’s truly inspiring to be a part of something so great and impactful,” says Hope Bagozzi, Chief Marketing Officer for Tim Hortons.

Tim Hortons restaurant owners across Canada will be presenting their local charity partners with Smile Cookie cheques throughout the next month.

Smile Cookie Campaign Facts

· In 2020, the Smile Cookie campaign raised $10.56 million across Canada.

· The Tim Hortons Smile Cookie program started in 1996, originally raising funds for Hamilton Children’s Hospital. Twenty-five years later, the annual charitable campaign has now raised a total of more than $77 million for charities selected every year by restaurant owners.

· Nationally, Tim Hortons restaurant owners support over 600 local charities, hospitals and community programs through the Smile Cookie campaign

Join the Smile Cookie Conversation

· Use the hashtag #SmileCookie

· Tag or follow us on Instagram @TimHortons & @rvh_foundation & @hospicesimcoe

· Tag or follow us on Twitter @TimHortons & @RVHFoundation & @hospicesimcoe

· Like us on Facebook Tim Hortons & RVHFoundation & @hospicesimcoe

· Subscribe to us on YouTube @TimHortons & @hospicesimcoe

· Visit for a list of local charities benefiting from the Smile Cookie campaign

Cutline/Photo Attached:

Kelly Hubbard, Executive Director, Hospice Simcoe, (rear, third from right) was joined by Pamela Ross, CEO, RVH Foundation (rear, third from left) and Barrie and Stroud Tim Hortons restaurant owners and staff including: Johnny Mizzoni, Sarah Hinton, Mark Hinton, Drew Beaupre, Tammy Jacklin, Chuck Perigo, Agnes House, Geoff House, Dawn Melling, and Brandon Newlove, to celebrate the incredible success of the Tim Hortons Smile Cookie Campaign benefiting Hospice Simcoe and RVH’s Birthing Unit.

– 30 –

About Royal Victoria Regional Health Centre (RVH):

RVH is a regional health centre in Barrie, Ontario, located 80 kilometres north of Toronto. As the largest hospital in the region of Simcoe Muskoka, RVH’s team of over 450 physicians, 3,300 employees and 615 volunteers provides exceptional care and specialty services to almost half a million residents, including regional services such as: advanced cardiac, cancer, child & youth mental health, renal, stroke, orthopaedics, intensive care and interventional radiology. RVH is focused on delivering high-quality, safe care that puts patients and their families first. For more information visit

About Hospice Simcoe

For the dying and the bereaved, Hospice Simcoe provides compassionate, expert care and services to ease the pain – before, during, and after their journey. We provide home visiting, residential care, and bereavement support. Our 10 private bedroom care home is located in

Barrie and there is no cost for any of our services. Hospice Simcoe is a registered charity that relies on donations from the community for more than 50 per cent of our operating costs. For more information visit

For more information or interview requests, please contact:

RVH Media contact: Jane Cocking (705) 728-9090 ext. 41611

Hospice Simcoe contact: Marilyn Guest (705) 722-5995 ext. 245


In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit

Back to Media, Newsletters, & Stories